Premium Pilates & Fitness Brings Free Pilates to Milton
Family-owned and operated boutique gym, Premium Pilates & Fitness will open its third Brisbane studio in Milton.
To celebrate this milestone, the team will run FREE pilates and fitness classes for the local community.
Founded by husband and wife team Emily and Chris Boult, Premium Pilates & Fitness is Brisbane's most affordable Pilates and group fitness studio. Since 2012, Emily, Chris and their staff have helped thousands of clients achieve their health and fitness goals while staying on the pulse of the ever-changing Brisbane market.
2023 Brisbane Fitness Trends
Pre-Pandemic Levels
"We are thrilled to be launching our third Brisbane studio and help meet the demands of the rapidly growing Brisbane fitness industry, especially as we're seeing data indicating that we're back to pre-pandemic levels" - Premium Pilates & Fitness Co-Founder Chris Boult.
More Pilates and Mind/Body Classes
"More and more we're seeing people keen to try Pilates as they are becoming increasingly familiar with the outstanding benefits of the practice"- Premium Pilates & Fitness Co-Founder Emily Boult.
Price Conscious Consumers
While affordability and accessibility have always been central to the business, now more than ever, people in the Brisbane market are looking for these when selecting a studio.
"Another trend we've noticed is that as people become more price sensitive, they are shopping around more to find the best offer. This is why we are so proud to be Brisbane's most affordable fitness studio" - Premium Pilates & Fitness Co-Founder Emily Boult.
These local Brisbane market insights are backed by global trends, including the fitness industry rebound (1), Pilates growth up 35% (2), people focused on returning to pre-pandemic fitness levels (3), and consumers becoming more price-conscious(4).
Each Premium Pilates & Fitness Studio has bright and calming rooms, which will now host over 250 in-studio classes across all three locations weekly. People can attend one studio, unlimited classes, for $35 per week or multiple studios, unlimited classes, for $50 per week; accessing an extensive range of workouts suitable for all skill levels. Beyond this, Premium Pilates & Fitness also offer Online Studio access starting at just $5 per week and in-depth Pilates Instructor Training Courses for both Mat and Reformer Pilates.
References
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Report: Feeling good: The future of the $1.5 trillion wellness market
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Pilates & Yoga Studios in Australia - Market Research Report, 2023
